Design

Thursday, January 21st, 2016

InterCall CLO Magazine Print Ad

InterCall wanted to take their print advertising in a new direction. Up to this point their marketing strategy had been to have a “happy, smiling person” on the page alongside images of their virtual event product. It had worked well for them for a long time, but they wanted to try something different and outside of their usual designs. I suggested something that presented a mood rather than just showing the product. Something that might catch someone’s eye when presented alongside the usual marketing styles for virtual events.
When I got the go ahead to make this move, I made sure that I didn’t take things too far out of their comfort zone. I searched for a few key pieces of stock that visually connected with their message and they loved the result.
We got about 250% to 300% more visits to the target URL listed in the ad.


Monday, October 18th, 2010

Unisfair Business Management Magazine Ad

I was asked to concept and design a full page spread and website promo for International Business Management Magazine (bm). The ad goal was to highlight Unisfair’s differentiators in a clear and concise way, but with a certain amount of flair as well. The challenge was to represent our audience, to show how we can fulfill their needs and to do it in an eye catching manor.

Not only was the Unisfair internal team thrilled with the ad, but group we were working with at the magazine pushed it up towards the front because they said that it encompassed the look and feel they were looking for.

Q3 2010 http://www.busmanagement.com/


Thursday, October 14th, 2010

A Day at the Races



All content © Copyright 2017 by malcolm johnson portfolio.
Subscribe to RSS Feed