InterCall CLO Magazine Print Ad

InterCall wanted to take their print advertising in a new direction. Up to this point their marketing strategy had been to have a “happy, smiling person” on the page alongside images of their virtual event product. It had worked well for them for a long time, but they wanted to try something different and outside of their usual designs. I suggested something that presented a mood rather than just showing the product. Something that might catch someone’s eye when presented alongside the usual marketing styles for virtual events.
When I got the go ahead to make this move, I made sure that I didn’t take things too far out of their comfort zone. I searched for a few key pieces of stock that visually connected with their message and they loved the result.
We got about 250% to 300% more visits to the target URL listed in the ad.

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